Gender representation case study.

In the latest Lynx advert, advertising "Lynx Peace" there are clear, positive and equal representations of both male and female genders.

At the start of the advert you see clips of war lords and soldiers and mostly men, and the men are in power, one of the clips shows a man receiving a briefcase and having it turned towards him and away from the woman sitting next to him. this shows the men having the power, but as the advert continues you see a woman walk up to a tank and stand in front of it, maybe suggesting that women are in power, this gives it a balanced reprisentation on men and women.